![]() Nielsen measures both television and radio audiences since its acquisition of Arbitron, which was completed in September 2013. They are widely used in audience measurements, which are compiled in the United States by Nielsen Media Research. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. ![]() They can coincide or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. ( October 2011) ( Learn how and when to remove this template message)Ī media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media such as newspapers and internet content. ![]() You may improve this article, discuss the issue on the talk page, or create a new article, as appropriate. ![]() ![]() The examples and perspective in this article deal primarily with North America and do not represent a worldwide view of the subject. ![]()
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